Sacred Vows


KARYLLE, the face of Miladay Today, makes her sacred vows… Just like a multi-faceted diamond, singer-actress-TV host Karylle has sparkled all the more after overcoming challenges over the years. Throughout those hard times, her class, sophistication, and inner beauty shone brightest making her the perfect choice to be the famed and trusted jewelry brand Miladay’s first-ever celebrity endorser.

“Just like the history of Miladay, Karylle’s life is composed of inspiring tales of love,” says Christine Dayrit, one of the owners of Miladay. “This makes her the perfect choice to be the face of ‘Miladay Today’.” As brand ambassador, Karylle jumpstarts the 46-year-old jewelry company’s empowering campaign — Miladay Today. In this campaign, Karylle appears in an AVP titled “Sacred Vows,” where she empowers one to make inspired vows to one’s self. “Sacred Vows” is directed by award-winning director Mark Meily.

The cinematography is done by award-winning cinematographer Carlo Mendoza (Asiong Salonga), a former classmate of Karylle at the Ateneo de Manila University. Karylle explains, “It is like being engaged to yourself. It is a brilliant concept that aims to inspire and remind people that loving one’s self is the ultimate key to one’s happiness. At this day and age, one does not need someone else to give one an engagement ring or a dream diamond or any precious jewels for that matter.It’s the best gift of love you can give yourself. I am so happy to be part of this campaign and of this trusted brand.” Miladay Today is a part of the Dayrits’ effort to fulfill founder Mila Salgado-Dayrit’s dream of each Filipino having a Miladay piece, no matter how small.